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Detailed Course Information


Spring 2020, Jan 13 - May 8
Jun 22, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 321 - Principles of Marketing
Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce. Pre-Requisites: Sophomore status or higher; ENGL 150 w/C- or higher. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Fully Online, Face-to-face Online Supplement

Marketing Department

Course Attributes:
Big Rapids Campus, Collaboration, Big Rapids Tuition**, Problem Solving

May not be enrolled as the following Classifications:     
      Veteran Freshman
      Internship Freshmen
      Residential Life Freshman
      Athlete Freshman
      Honors Freshman

Undergraduate level ENGL 150 Minimum Grade of C-

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