Catalog Entries |
Spring 2020, Jan 13 - May 8
Apr 16, 2024 |
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| MKTG 321 - Principles of Marketing |
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Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce. Pre-Requisites: Sophomore status or higher; ENGL 150 w/C- or higher. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Fully Online, Face-to-face Online Supplement Marketing Department Course Attributes: Big Rapids Campus, Collaboration, Big Rapids Tuition**, Problem Solving |
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